NETOURAL

Specific objectives

• Developing joint activities to identify tourist products with potential for the CB branding;
• Developing actions on potential niche tourism experiences and services;
• To diversify the transnational and cross-border tourism offer by creating and promoting market driven transnational thematic products of tourism focused on wellness and wellbeing activities, along with the promotion of quality agricultural products and foodstuffs;
• To promote alternative forms of tourism in cross-border area, increasing mobility, while at the same time promote accessibility from one region / country to the other;
• To give strong emphasis on SME’s integrated capacity building and innovation, and supporting economic regeneration, competitiveness and jobs creation;
• To comply with the changing market expectations by improving skills & capabilities of professionals and workers in tourism sector;
• To enhance cooperation in sustainable tourism and dialogue at cross-border level by feeding a storytelling process around the EU heritage that is capable of enhancing competitiveness and diversification of tourism offer and promote sustainability.

Project results and outcomes

1. Prepared inventory and mapped the cross-region tangible and intangible assets and related tourism services;

2. Developed a series of ready-to-market experiential tourist packages,

3. Organized promotional tours workshops in alternative tourism in the South-East region;

4. Organized multidisciplinary training and consulting actions focused on innovative design and management of alternative tourism products;

5. Produced shareable and user-friendly Methodological Handbook dealing with product and project management for sustainable tourism;

6. Developed tourism marketing plan and brand development strategy for the cross-border region;

7. Established brand “go to” – (Trgni)